How does automated lead routing work in Grow?

Grow routes each lead down the organisation, branch, manager and employee hierarchy, checking product permissions on the way. Managers transfer leads singly or in bulk and deactivating an employee reassigns their whole list.

What happens when a rep misses a follow-up?

The schedule enters a grace window that counts down on screen. When it expires, the follow-up is marked missed and stays on the lead's timeline. Each lead also carries a contact quota and the lead closes itself when that quota is spent.

Can one account run several products and branches?

Yes. Products gate both users and leads, so two lines of business run in one account without sharing pipelines. Branches group employees and targets and reports roll up by branch.

Which AI features are included and are they optional?

Manager briefings, daily reports, lead summaries, conversion suggestions and route plans are the AI features and each is a tenant toggle. Switched off, they do not appear at all. Voice to text notes on the mobile app are validated by AI.

Where does our data sit and who can see it?

Each merchant runs in an isolated database. Inside it, what a person sees is set by their place in the hierarchy and the modules granted to them and every action on a lead is recorded on its lifecycle timeline.

AI-Powered Field Sales & Lead Tracking Software

Built for multi-branch sales teams that can’t afford to lose a lead. GROW captures opportunities from Meta, Google Ads and WhatsApp, routes them to the right reps and keeps every follow-up on schedule.

Book a demo

Grow

What Grow does with a lead, from arrival to close

Every lead that reaches Grow gets an owner, a schedule and a record. Managers see the work as it happens instead of asking for it.

Capture leads automatically

Meta, Google Ads, WhatsApp and website webhooks feed Grow directly, with manual entry and bulk import.

Business impact

No lead waits in an ad account

Route down the branch tree

Leads move down the organisation, branch, manager and employee tree, with per-product permission checks.

Business impact

The right rep, without a call

Hold follow-ups to the clock

Every call or visit is scheduled. A grace window counts down on screen, then the follow-up flips to miss.

Business impact

Every slipped follow-up shows

Set a contact budget per lead

Each lead carries a set number of allowed calls and visits. When that budget runs out, the lead closes itself.

Business impact

Dead leads stop consuming reps

Cascade targets to branches

Enter a yearly target once. Grow splits it by period and allocates to branches and staff from a capped pool.

Business impact

Allocation that cannot overrun

Export and email the reports

Leads, transfers and employees export on demand and scheduled reports email themselves on a set cadence.

Business impact

Reports without the chasing

Capture leads automatically

Meta, Google Ads, WhatsApp and website webhooks feed Grow directly, with manual entry and bulk import.

Business impact

No lead waits in an ad account

Route down the branch tree

Leads move down the organisation, branch, manager and employee tree, with per-product permission checks.

Business impact

The right rep, without a call

Hold follow-ups to the clock

Every call or visit is scheduled. A grace window counts down on screen, then the follow-up flips to miss.

Business impact

Every slipped follow-up shows

Set a contact budget per lead

Each lead carries a set number of allowed calls and visits. When that budget runs out, the lead closes itself.

Business impact

Dead leads stop consuming reps

Cascade targets to branches

Enter a yearly target once. Grow splits it by period and allocates to branches and staff from a capped pool.

Business impact

Allocation that cannot overrun

Export and email the reports

Leads, transfers and employees export on demand and scheduled reports email themselves on a set cadence.

Business impact

Reports without the chasing

Field sales software that runs on your configuration

Navigation, forms, filters and dashboards render from your tenant settings and the signed-in user's permissions. Nothing is a fixed menu.

Products in one account

Users and leads are gated per product, so two lines of business share one account without sharing a pipeline.

Custom fields you define

Your own lead channels

AI insights you switch on

Branch and role settings

Six modules in the merchant panel

Each module is a set of screens your team either has or does not, depending on the permissions you grant.

Lead Management

Lists, detail views, bulk import, transfers, dashboards and the schedule settings reps work from.

Social Media Management

Meta and Google Ads connections, WhatsApp and website leads, plus outbound webhook logs.

Profile Management

Employee records, the status lifecycle, bulk import and a paginated chart of the reporting tree.

Organisation Management

Branding, lead ID format, custom fields, branches, holidays, products, billing and routing settings.

Target Management

Yearly targets split by period, branch and employee allocation and a pool that caps each level.

Reports and Downloads

Exports for leads, employees and transfers, with scheduled reports emailed on a set frequency.

The numbers a Grow account runs on

6-in-1

Modules under one loginLeads, social, people org, targets, reports

24/7

Automatic lead captureMeta, Google Ads, WhatsApp, web forms

100%

Follow-ups on the clockEvery call and visit carries a countdown

1 → 12

Flexible Target CyclesMonthly, quarterly, half-yearly or yearly

∞

Custom Fields AvailableAcross leads, employees and conversions

Your field team carries GROW in their pocket

Give reps India's most powerful sales platform in their pocket. A complete mobile suite to turn scattered leads into closed deals.

Integrations

Lead capture software, connected to your channels

Grow ingests from Meta and Google Ads, takes WhatsApp and website leads and pushes new leads out to whitelisted domains with a delivery log.

What Makes the Best Lead Management Software Work for Field Sales

Compared with teams running this on spreadsheets and messaging groups, Grow changes four specific things.

Targets that cascade, not sit in a sheet

A yearly number splits by period and allocates to branch and employee, capped at every level.

A follow-up clock, not a reminder list

A contact budget, not an open pipeline

Hierarchy scoping, not blanket access

Targets that cascade, not sit in a sheet

GROW in action, from real teams

Field sales systems that scale in the real world

“We went from chasing reps on WhatsApp for pipeline updates to having a live dashboard across 40 branches. GROW changed how we run field sales.”

Rajesh Kumar · VP Sales

National B2C Enterprise

“Capturing leads from Meta and Google was manual before GROW. Now they hit the right rep within minutes and managers see everything without a single phone call.”

Priya Menon · Head of Digital Sales

Financial Services Group

“The hierarchy view alone was worth it. Country, zone, region and manager, everyone sees their scope. Targets are live, not end-of-month surprises.”

Ahmed Al-Rashid · Regional Sales Director

GCC Distribution Network

“Onboarding 200+ reps across regions used to take weeks. With GROW we rolled out in days and everyone had the same live view of their pipeline from the start.”

Sneha Iyer · Sales Operations Lead

Consumer Lending Firm

“Our conversion rate jumped once managers could see stalled deals in real time. GROW turned month-end firefighting into small, daily course corrections.”

Vikram Shetty · Chief Revenue Officer

Insurance Aggregator

“The mobile app is what sold my field team. Check-ins, visit logs and lead updates happen on the ground, with no more end-of-day data entry.”

Fatima Noor · Field Sales Manager

Retail Finance Network

“We finally have one source of truth across branches. Leadership reviews take minutes now, not hours of collating spreadsheets from every location.”

Arjun Nair · Director of Sales

Multi-Brand Retail Group

“GROW's hierarchy and targets kept our fast-growing team accountable without micromanaging. Everyone knows their numbers and where they stand.”

Meera Krishnan · Head of Growth

Fintech Startup

Frequently Asked Questions

Answers to what buyers ask before a demo, about scope, routing, data and price.

Grow captures from Meta, Google Ads, WhatsApp and website forms, plus manual entry, bulk Excel import and any source you point at an inbound webhook. Outbound webhooks push new leads to whitelisted domains, with a delivery log for each one.

See Grow Work Across Your Branch Structure

Bring your branches, sales hierarchy, lead routing and follow-up schedules into one operating system built around how your field team actually works.

Book a demo