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Blink
One gateway failure can stop a ready buyer
When your payment provider goes down, transactions fail and customers have nowhere else to go.
Payment Orchestration Built for Checkout, Routing and COD Risk
Manage checkout, COD risk and non-card payment routing from one place with a smart routing payment gateway layer.
Payment Gateway Integration Alone Isn’t Enough for a Reliable Checkout
A failed payment route, an unverified COD order or another disconnected tool can turn a ready-to-buy customer into a lost sale.
Unverified COD orders turn into avoidable losses
You spend on fulfillment only to have risky orders rejected or returned later.
A broken payment journey weakens the checkout experience
Sending shoppers away from your branded flow to generic payment pages adds friction at the most important step.
Too many tools make checkout harder to control
Payments, COD checks, refunds and recovery workflows spread across separate systems, leaving your team to piece everything together.
Built for D2C Brands and Online Stores
Give founders fewer lost payments and lower gateway fees and give operations teams the rules, coupons and reports they run every day.
| Who it’s for | What they need | How Blink helps |
|---|---|---|
| Founders & Heads of Growth | More completed orders without adding more payment tools | Keeps checkout moving across connected gateways and helps reduce losses from risky COD orders |
| Payments Managers | Better control over payment performance and costs | Routes payments across existing gateway accounts based on speed and cost |
| Operations Teams | One place to manage everyday checkout activity | Control payment methods, promotion codes, COD checks, refunds and transaction reporting |
| Integration Engineers | A simpler way to connect payments with the store | Connect existing gateways and use live webhooks for payments, refunds and abandoned carts |
Blink in Numbers
A quick look at how Blink keeps payments moving and COD risk in check.
99%
Higher Payment Success
Smart routing helps more customer payments reach a successful route.
4
Checkout payment options
UPI, Net Banking, wallets and flexible payment plans in one branded checkout.
3
Everyday Checkout Controls
Manage payment rules, promotion codes and transaction reporting from one place.
Payment Orchestration Layer With a Smart Routing Payment Gateway
Your engineers complete the payment gateway API integration and Blink handles routing, COD checks, refunds and store updates from one place.
Payment Optimization
B2B payment optimization for your store: each non-card payment takes the lowest-cost, fastest route.
Business impact
Lowest-cost, fastest non-card route
Multiple Payment Gateway Integration
Easy payment gateway integration for accounts you already hold, with no aggregator contract in between.
Business impact
Your gateways, no aggregator in between
Payment Fraud Prevention Signals
Risky COD orders are flagged early, so your team can prevent payment fraud before an order ships.
Business impact
Risky COD flagged before dispatch
Gateway and Method Controls
Add or pause payment providers and switch payment methods on or off from the admin panel.
Business impact
Providers and methods from one panel
Instant Webhooks and Tracking
Your store receives a live notification whenever a payment or refund happens.
Business impact
Store updates as payments happen
Built-In Refunds and Settlement
Issue instant customer refunds and track daily settlement reports without a separate tool.
Business impact
Refunds and settlement in one place
How Blink Handles an Order From Cart to Confirmation
See how Blink routes the payment, checks COD risk and updates your store within a single order flow.
Connect Your Gateways
Integration engineers link the gateway accounts your business already uses.
Customer Checks Out
Shoppers pay inside your branded checkout instead of a generic bank page.
Route and Screen
Blink routes the payment on speed and cost and checks COD orders for risk.
Verify and Confirm
Risky orders are verified, then the order is confirmed and your store updated.
COD Risk Engine That Flags RTO Risk Before Dispatch
Blink reads the address and phone number on each COD order, then verifies the risky ones before they reach a courier.
Address Analysis
Delivery addresses are checked for signs that an order may come back as RTO
Phone Number Analysis
Customer numbers are analysed, so orders with a questionable contact get flagged
WhatsApp Verification
Risky orders receive an automated WhatsApp message asking the customer to confirm
Call Verification
An automated phone call gives the customer a second way to confirm the order
Store managers review COD risk from the Blink dashboard
Checkout Optimization on a Custom Checkout in Your Brand
Keep shoppers on your brand from payment to confirmation, with promo codes and cart events your team can act on.
Your Brand at Every Payment Step
UPI, Net Banking, wallets and flexible payment plans sit inside your own checkout, so shoppers stay with your brand while they pay.
Promotion Codes From One Panel
Create and run promotion codes from the admin panel, next to your payment settings.
Abandoned Cart Recovery Signals
Blink sends a live abandoned cart event to your store, ready to trigger your abandoned cart recovery flow.
Why Blink
Payment Gateway Integration Software Without Aggregator Lock-in
See how Blink differs from checkout tools that route your payments through their own aggregator account.
Your Rates Stay in Place
Blink routes through gateway accounts you already hold, so the pricing you agreed with each gateway continues to apply.
Automatic Backup When a Gateway Goes Down
If a provider fails, Blink switches payments to another connected gateway, so checkout keeps taking payments.
One Tool Instead of Several Apps
Routing, COD checks, refunds and cart events sit in one product, instead of separate apps for payments, fraud and recovery.
Setup for Engineers, Rules for Managers
Engineers handle the technical setup, while store managers set payment rules and review COD risk from the dashboard.
Questions Brands Ask Before Switching Payment Setups
Answers for founders, payments managers and engineers evaluating Blink.
Payment orchestration is a layer between your checkout and your payment gateways that decides where each payment goes. Blink is that layer for non-card payments, routing across your own gateway accounts on speed and cost. It also screens COD orders and sends payment events to your store.
See How Blink Fits Your Payment Stack
Bring your gateway list and COD order patterns and see Blink's routing and risk checks mapped to your checkout.